Full-service advertising agency or full-service partnership
What you get from a full-service partnership with Die Gruppe Werbeagentur _
Full service agency vs specialist agencies - which is better for your long-term successful B2B marketing?
The buzzword "full-service advertising agency" has been used excessively in the industry for years and some people wonder whether it is still up-to-date in this day and age. The term "full-service advertising agency" ultimately describes the ability of an agency to provide all the services required by the client. According to the Wikipedia definition, a full-service agency offers the entire range of advertising services from a single source, from strategy to the implementation of all advertising measures in all traditional and new media, while specialist agencies that focus on specific areas (e.g. trade fairs, events, media) or media (e.g. online, mobile and social media) promise the latest know-how and in-depth expertise in their respective fields.
The question arises as to whether an agency that does not employ hundreds of employees can actually provide well-founded expertise in all specialist areas. Is an advertising agency with fewer employees dubious? Or is the use of various specialist agencies the better approach?
But how much effort does it take to coordinate and manage individual specialists who each consider their own discipline to be the most important? Both models have charm, but are not ideal. That's why we at Die Gruppe Werbeagentur offer you a full-service partnership: Not "versus", but "as well as".
This means that we combine full service support and expert know-how for you. Your advantage - you have one contact person for all areas of communication who covers all services and thus relieves you of the time-consuming coordination of different service providers.
Our
expertise _
We hold the strings in our hands
It is advisable, especially for SMEs and larger companies, to aim for a long-term full-service partnership with an agency that they trust. Where it makes sense, specialized agencies are then brought in together for certain tasks in which special expert knowledge is required. We do not fill every niche competence in-house, but are the center of your network of experienced specialists.
As the lead agency, we can therefore always form the most suitable team for your tasks and offer you the complete portfolio of services: Strategic planning, brand management and corporate design. Classic advertising, online and mobile marketing. Direct marketing, trade marketing and VKF. Trade fairs, events and media services.
We work in a similar way to a general planner, where all the threads come together. As your lead agency, we know what you need and ensure that all experts work together efficiently to achieve your marketing goals. You have just one point of contact who will provide you with comprehensive advice and at the same time ensure the quality of specialists.
Many companies from a wide range of sectors, such as automotive, medical technology, construction, agro-business and industry, are already benefiting from our many years of full-service experience in the B-to-B sector.
Topics _
Exciting topic for you?
Let's talk about it _
A simple exchange is often worthwhile, especially for complex topics.
If you have any questions or would like to talk about your current challenges without obligation, we look forward to meeting you in person.
Feel free to call us, send us an e-mail or choose an appointment.
We look forward to hearing from you!
Your
Christopher Mohr & Moritz Blank
Christopher Mohr
0711 72847-15
c.mohr@diegruppe.de
LinkedIn
Moritz Blank
0711 72847-30
m.blank@diegruppe.de
LinkedIn