Weckenmann Anlagentechnik GmbH & Co. KG has been a medium-sized, family-run company based in Dormettingen on the edge of the Swabian Alb in southern Germany for over 60 years. They are one of the most sought-after partners of precast concrete element manufacturers worldwide.
As a growth-oriented company, Weckenmann decided to communicate with new customers in a more targeted manner.

Based on a brand workshop, the initial focus was on the analysis and evaluation of competitors and target groups, Weckenmann's current external image, the identification of possible optimization potential in the existing corporate design, the clear definition of positioning and core messages.

Based on this, the agency developed a customized communication concept. For the appearance at trade fairs. For addressing target groups directly. For online and offline use.