How can we inspire young designers and technicians in the future? And how can the existing advantage over the competition be further extended? These were the questions we were asked to answer in the pitch for Norelem's overall budget, which was preceded by a multi-stage selection process. Our solution: a visionary strategy and a creative concept that reflects the target group's attitude to life. The new campaign will be launched in autumn in European target countries, for which measures with standardized and locally adapted elements will be implemented. Norelem is one of the world's largest suppliers of flexible standard parts and components for mechanical and plant engineering.