Brütsch/Rüegger Tools – Professional tools for all hobby experts. Brütsch/Rüegger Werkzeuge AG offers professional companies everything they need in terms of tools.

With the new ToolShop especially for private customers, part of the entire product range is now also available online to ambitious end customers. Die Gruppe Werbeagentur realized the entire visual appearance for this new target group.

It all began with a strategic brand concept and the development of a creative guiding principle. At Brütsch/Rüegger, this means positioning itself as a provider of professional tools for hobby experts – "With this, you can work like a professional," "The right professional tool for every challenge."

Under the slogan “Because you can” and with inspiring images, the webshop offers quick access to the tools you are looking for, regular promotions and top offers.

In implementing the accompanying communication campaign to generate traffic to the website, we emphasized maximum flexibility in addressing the target groups and combined images of professional tools with target group-specific teaser keywords. This also enabled seamless adaptation to the multilingual nature of the Swiss market.