German Engineering in a new corporate design.

In order to remain successful in the future, SATA put everything traditional in the company, such as processes and production procedures, to the test - correcting and optimizing where necessary. Together with Die Gruppe Werbeagentur , a new image was created that reflects the high quality standards of the SATA brand.

A brand identity was designed that corresponds to the promise of "German Engineering" - technical, functional, reduced - and thus underlines the claim of "Best in Class".