LEDVANCE is one of the world's leading companies for professional customers and end users. Originating from OSRAM's general lighting division, the product range includes advanced LED lamps, standardized LED luminaires, intelligent and networked solutions in the smart home and smart building sectors as well as traditional light sources.

LEDVANCE was looking for a global storyline for a major customer. This included the conception of concise key visuals for use in offline and online measures, the development of the central statements based on the core message and the development of a global online and offline toolbox for selection by 17 countries.

LEDVANCE's positioning as a top provider of lighting and a full-range luminaire supplier was the guiding principle behind the concept.

During the conception and development of ideas, one of the primary objectives was to increase awareness among installers of LEDVANCE's growing range of luminaires and connected solutions for every application.

And the goal was to increase online conversion and online sales by optimizing the customer experience on microsites.

The results show that LEDVANCE performs better than its local competitors. And so a project became a complete success.