If there is a need for innovative methods for ground improvement, it is almost certainly the industry leader MENARD that comes up with the right solution.
When we held our first talks, the company was still known in German-speaking countries under the name BVT DYNIV. As a global player, MENARD has always been responsible for know-how and decisive technical innovations in the background. After various positioning workshops, it quickly became clear that in future the company should be even more clearly under the umbrella of the globally active MENARD Group and the foundation stone was laid for the relaunch.

The new company claim "Well thought-out from the ground up" summarizes the promise to the target groups and also focuses on the core business - ground improvement or foundations.
Many customers and interested parties were previously unaware of the different solutions and services on offer. The development of individual process pictograms illustrates this offer in a striking way. New advertising material such as process brochures, promotional advertising material, trade advertisements and the trade fair presence were developed for the rollout of the new brand identity. The corporate website was redesigned from scratch, given a new structure and a look adapted to the new corporate design.

MENARD has thus laid the foundations and is moving full steam ahead into the future. Die Gruppe Werbeagentur is delighted to be able to accompany this fascinating brand on its continued path to success as a communications partner.