B2B marketing agency for
industry, mechanical engineering and plant construction
Industries _
The professionals for communication around complex topics and industries _
We, Die Gruppe Werbeagentur Stuttgart, advise you on your communication strategy - so that you can deliver optimum results in B2B marketing.
We are a full-service business-to-business marketing agency, and we like to work with companies that produce really complex things and products that require explanation, such as machinery, components in plant engineering and industry. If you do marketing for a company in one of these industries, you obviously know exactly what you're doing. But sometimes you just need a new impulse and a new way of looking at things. That's why we're here.
Our team is dedicated to expanding your team and helping you deliver the best BtoB marketing in your complex industry. And make you the communication leader in your market environment.
Experience in B-to-B marketing for industry and plant engineering
We are the extended team you need. We know the difference between selling to end customers and selling to OEMs, where the focus is usually on performance, and we know what it means when downtime costs 100,000 euros per hour and the stakes are high.
The experts for ROI-focused target groups
An engineer never stops looking for ways to improve the process. Improvement in speed or accuracy. Improvement by reducing waste. Improvement of the individual product or component with the help of technical innovations.
Whatever the goal, a solution must pay for itself. Consensus in the decision-making process for the best solution is what drives the plant engineering, mechanical engineering and industrial sectors.
Everyone in the buying center wants to improve their key figures - and be at the forefront of efficiency
This begins with those responsible for the operation of the plant, the machine or the entire production process and continues with those responsible for procurement and the intelligent and efficient management of operating resources along the entire value chain.
Industry 4.0 is no longer revolutionary, but merely a logical step into the future. By using existing basic material, it enables the intelligent, digital networking of objects, data and processes with the help of IT. All the way to independent consultants who deal with system integration. Managers with different goals and preferences from A-level, B-level or C-level often approve or veto the recommendation.
As a marketing expert, you need to understand all target groups along the value chain. To do this, you can use a sales funnel tailored to your business and the respective process to make the success of your efforts partially measurable. An optimized sales funnel enables a detailed evaluation of where along the customer journey potential conversions are lost and how the underlying communication tools can be optimized. This is the only way you can deliver the right message to the right person at the right time and provide sales with the most effective measures with the help of distinctive communication.
Digital communication or more traditional measures?
It depends on the "how"
As specialists in B2B marketing, we support you with our experience and work to develop a message or feature for you and your company that goes beyond pure function and the simple argumentation of benefits in the industry. We then use this added value to lay the foundation for targeted internal and external communication, helping you to analyze the right measures in digital and classic communication in order to play them out at the optimal point in the customer journey. From brand development and strategy to the most effective communication concept and the implementation of your website with an inspiring web design.
Whether digital or classic print measures, image campaigns or product launches, event/trade fair design, media planning and media distribution, we have gained our industry experience and references in the fields of industrial plant engineering, mechanical engineering, construction, automotive and agribusiness over many years through cooperation and as partners with a wide variety of companies.
We work with integrative strategies and surprising, striking creations. With ideas that move mindsets and change behavior. With holistic programs that are proven to work and sell. On a project basis or as a lead agency. For corporations and SMEs. Let your company make an impact too. We can show you how.
Exciting topic for you?
Let's talk about it _
A simple exchange is often worthwhile, especially for complex topics.
If you have any questions or would like to talk about your current challenges without obligation, we look forward to meeting you in person.
Feel free to call us, send us an e-mail or choose an appointment.
We look forward to hearing from you!
Your
Christopher Mohr & Moritz Blank
Christopher Mohr
0711 72847-15
c.mohr@diegruppe.de
LinkedIn
Moritz Blank
0711 72847-30
m.blank@diegruppe.de
LinkedIn