BAYROL is Europe's number one in swimming pool care products. The brand strategy process with international target group surveys and workshops was followed by the brand concept. The content developed, such as positioning and brand promise, manifests itself in the new corporate design and the claim "your pool & spa water expert". BAYROL relies on us in all areas: from the website and sales literature to packaging and PoS activities. From retailer communication to product launches and direct measures for end consumers.