An important goal of B-to-B communication is to stick in the minds of the target groups without unnecessary detours. We focus on relevant information that is reflected in clear messages and striking creation.
With the stringent campaign "The direct route from A to B", we achieved this goal and impressed with synergetically linked measures on all digital and classic channels.
- The annual sales figures exceeded expectations by 40 %.
- The microsite achieved over 50,000 views during the campaign period and we achieved a significant increase in likes on Facebook and other social media channels during the launch period.
- KESSEL Ecolift successfully established a new product category on the market.
- The sales department was fully booked for months due to incoming inquiries.

We were able to help KESSEL AG achieve a communicative breakthrough and prove the effectiveness of the holistic package of measures with a GWA PROFI Award.