Product campaign for a new generation of spray guns. "SATA quality" is a household name among painters: because reliability, robustness and ergonomic products are a matter of course at SATA. SATA is the leading paint spray gun manufacturer in Germany and many other countries around the world. The SATAjet 4000 B sets new standards. It is equipped with the latest technology and has been optimized with SATA's typical passion for precision and subjected to intensive practical tests. The result: a unique spray pattern, perfect fit and outstanding atomization for excellent painting results. In terms of communication, Die Gruppe Werbeagentur did not focus on scantily clad ladies on shiny painted surfaces, as is customary in the industry, but instead placed the user directly at the center of the cross-media campaign as the "hero of the job".