Growing demands on the security and convenience of lift and slide doors require complex technical solutions. At the same time, however, expectations of the visual quality of buildings are also increasing. At Gretsch-Unitas, both function and design inspire.
With the invention of the lift and slide system over 60 years ago, the GU group set standards that still characterize the market today. To mark this anniversary, Die Gruppe Werbeagentur was able to set new communication standards in the industry. In addition to a campaign logo, this primarily involved the development of independent and eye-catching motifs.
The catalogs for the lift and slide hardware for wood, metal and PVC were completely redesigned and reissued. The brochure "Fascination of Lift&Slide", which has also been redesigned, shows all product features clearly arranged according to the criteria of convenience, security, operating safety and design, each in a newly created and unique color scheme combined with fascinating images from nature. Argumentation aids and self-explanatory pictograms have been developed to actively support advice from window manufacturers. To this end, innovative technology has been integrated into the visuals for product presentation.
True to the motto: design-oriented and technically convincing, the campaign was played out internationally in several languages. With classic advertising materials, sales support and at the POS, through to online measures and explanatory videos on YouTube, the campaign is finding its way to the target groups of architects, planners, window manufacturers and end customers via all relevant offline and online channels.