Effectively addressing business customers in B2B communication
What makes the B2B purchasing process so complex today _
In business-to-business marketing, you are dealing with target groups in a business context. Their purchasing decisions are primarily determined by economic factors and the interests of their own company. However, this does not mean that they are purely rationally motivated. After all, it is people who make the decisions, and factors such as the provider's reputation, brand image and the feeling of having the right partner also play a role in business decisions.
For example, if one provider is seen as more reliable than the other, or if there is greater confidence that they will work to meet the customer's wishes, even a higher price may be accepted. This is also referred to as the power of the brand.
A second key point: as in the B2C sector, the B2B purchasing process is also shaped by the internet today. The internet is the number one source of information, but alongside the new digital media, traditional tools such as print media, trade fairs, direct marketing and traditional advertising have not lost any of their importance. Above all, personal sales contact remains important. Talking face to face about wishes, problems and questions creates trust and strengthens customer loyalty.
Our
expertise _
We make it easy for you
As you can see, the B2B purchasing process is highly complex today. B2B marketing faces the challenge of selecting exactly the right channels for the right purpose from the multitude of possibilities. Decision-makers, who are increasingly using multimedia to obtain information, need to be met in all ways, across the entire media spectrum from advertising letters to your own website and mobile app to the so-called new media and social platforms. To do this, you need the right agency partner who can provide you with comprehensive full-service advice.
Die Gruppe Werbeagentur in Stuttgart has been working successfully for B2B clients from various sectors internationally and in the D A CH region for over 30 years. What sets us apart, in addition to our expertise and experience, is the joy with which we pick up on new marketing trends and examine their effectiveness, efficiency and usefulness in order to make them usable for our customers in a targeted manner.
In this increasingly diversified range of potential communication channels, we specialize in attention-grabbing, brand-building B-to-B communication that stands out from the daily flood of advertising and gets the attention that all advertising messages are fighting for. We call it striking B-to-B communication.
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Christopher Mohr & Moritz Blank
Christopher Mohr
0711 72847-15
c.mohr@diegruppe.de
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Moritz Blank
0711 72847-30
m.blank@diegruppe.de
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