Alfred Härer GmbH is a medium-sized company in the field of tool and mold making. The product range includes the development, manufacture and repair of printing and injection molds.

"Trend-setting solutions that move die casting forward" is the goal set by Härer Formenbau and should serve as a guideline for the development of a forward-looking, communicative image.

How do you present such a claim in an impressive and yet serious way? The starting point for the development of the new image was a positioning workshop. We defined the brand values and formulated the messages.

For the perfect relaunch, we transformed the corporate design into a digital design and developed a differentiating brand element and an independent visual language. This new appearance is reflected on the redesigned and restructured corporate website, in various print media, in the interior design of the company buildings and at all trade fair appearances.