B2B advertising agency in southern Germany
Strong establishment of B2B advertising agencies
in the Stuttgart region _
Southern Germany, and the Stuttgart region in particular, is one of the most important high-tech locations in the world. Typical for the state of Baden-Württemberg is the mixture of global players and exceptionally innovative and quality-conscious medium-sized companies. Well-known companies such as Daimler, Bosch, Porsche, Trumpf, Stihl and Festo were founded here and have their headquarters here. The economy in Baden-Württemberg is also characterized by its export strength: Industry in Baden-Württemberg earns more than every second euro abroad.
The key industries in the Stuttgart region and in southern Germany are the automotive industry and mechanical engineering. Other key industries in Baden-Württemberg are biotechnology, healthcare, IT, production technology and environmental technology. Because the Stuttgart Region has consistently developed its strengths and potential in recent years, it is also one of the leading locations in Europe in important future industries and technologies such as information technology, fuel cells, nanotechnology and medical technology. Numerous highly innovative companies from these sectors have been founded in Baden-Württemberg in recent years.
Our
expertise _
Regional proximity, industry-specific expertise:
B2B advertising agencies in Baden-Württemberg impress with their experience
For creative services in marketing or the creation of digital and offline campaigns, corporate design developments, the definition of strategies for effective communication - in short, for all questions relating to B2B advertising where special know-how is required, many of these companies from the above-mentioned industries rely on agencies with the appropriate knowledge and specialization. This is particularly evident in the focus on B2B communication. In addition to the geographical proximity of their agency in Baden-Württemberg, they obviously value the B2B experience of their advertising agency in matters of communication.
The creative industries have traditionally played an important role in Baden-Württemberg. Around 250,000 people work in this sector in Baden-Württemberg, making the location known far beyond Germany's borders. These include the music industry, book market, art market, film industry, broadcasting industry, performing arts market, design industry, architecture market, publishing industry, software/games industry and, above all, the advertising market with its advertising agencies.
Baden-Württemberg's colourful agency scene includes everything from specialized providers to full-service providers: agencies for brand development, classic advertising as well as those specializing in public relations, event management, online communication or trade fair support. One focus is on B-to-B communication for industry and small and medium-sized enterprises (SMEs).
Why the location of southern Germany plays a role when choosing a B2B agency
Quite a few advertising agencies in Baden-Württemberg always have a regular clientele from the region. When it comes to communication, advertising agencies are often commissioned not from all over Germany, but from the region, especially by small and medium-sized enterprises (SMEs). This may be because they know them or have at least heard of them before, or simply because they value short distances and direct local contact in Baden-Württemberg.
This also explains the strong presence of B2B agencies in southern Germany. It is precisely because of the geographical proximity to industry that the roots of agencies from Germany that focus purely on B2B communication lie in Baden-Württemberg. Here in southern Germany, B2B has been thought and lived for decades.
But it is also down to the know-how of the respective agency. The early specialization in B-to-B communication and issues relating to personas and suitable measures at all touchpoints along a classic B2B customer journey forms the foundation of Die Gruppe Werbeagentur Stuttgart's many years of experience. Since 1989, the agency has been developing brands, creating corporate designs, defining strategies, planning campaigns, creating content for digital and traditional media, managing social media campaigns - in short, advertising for many hidden champions and communicating for B2B brands that are known far beyond the borders of Baden-Württemberg.
Nowadays, in the age of mobile communication, the internet and video conferencing, the location of an advertising agency no longer plays a major role. And so more and more industrial companies, not only from Baden-Württemberg but also from all over Germany, are placing their trust in our B2B expertise in the wild south.
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Christopher Mohr & Moritz Blank
Christopher Mohr
0711 72847-15
c.mohr@diegruppe.de
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Moritz Blank
0711 72847-30
m.blank@diegruppe.de
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