B2B advertising with impact instead of 08/15 - how to really reach your target group
08/15 or resounding effect _
Our experience shows that 80% of communication within a B-to-B sector is interchangeable and confusingly similar. Why not, you may ask yourself, because it works for the competition too. However, the message that the customer stores is simple: 08/15. This phenomenon can be observed in most B2B industries. Whether in mechanical engineering, the chemical and automotive industries, agribusiness, the construction industry, the pharmaceutical sector, suppliers or service providers: the offerings are similar and customers perceive products as interchangeable.
The consequences for the companies concerned are intensifying competition and falling prices, but you can counter the trend towards 08/15!
Our
expertise _
To do this, you have to systematically differentiate your products and, above all, your communication from that of the competition. Because only those who communicate unmistakably will be - both visually and in terms of content. Your individual strengths are the focus here. They should be communicated consistently on all digital and traditional channels and at all relevant touchpoints. Together with your sender. This quickly turns arty into unique and industry-specific into unmistakable. A factor that makes B-to-B communication more distinctive and therefore more successful. And you achieve on average over 30 percent better values for key indicators such as customer satisfaction and loyalty and brand awareness than companies without differentiation.
Success without striking differentiation is possible, but extremely rare - like a six in the lottery. A well thought-out marketing concept is a prerequisite. It is the blueprint for surviving the competition. To address exactly the people you want to address on your customer journey. So that you are perceived as unique both online and offline. So that you are noticed at all and so that you leave a lasting impression.
Become more distinctive in your industry - how? We will be happy to show you.
Topics _
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Let's talk about it _
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Your
Christopher Mohr & Moritz Blank
Christopher Mohr
0711 72847-15
c.mohr@diegruppe.de
LinkedIn
Moritz Blank
0711 72847-30
m.blank@diegruppe.de
LinkedIn